The brand identity project is for a company selling monthly goodies - food, clothes, treats and toys - to pets owners. The demographic is new pet owners, who want something to reflect the surprising, sometimes erratic behaviour of their new companion. I have created a fun logo that encompasses the duality in owning a pet: awake/asleep, black/white, cuddly/feral. I was inspired by shadow puppetry and Japanese masks to express the mischievous alter ego of pets. Concept Work. Work: Identity, Naming, Logo, Packaging.
Australian Graphic Design Association (AGDA) Student Awards Finalist. Indigo Student Awards ( Gold) in Merchandise, Logo, Packaging Design, Promotional Material, Illustration, Character Design and Pets. www.indigoawards.com/winners/4741